Survey Templates
Covering brand research, customer journey mapping, market analysis, user feedback, and employee satisfaction — ready-to-use industry research solutions
Brand Awareness & Recall Study
Measure unaided and aided brand recall using top-of-mind analysis. Includes brand funnel tracking from awareness to advocacy.
Brand Personality Scale
Based on Aaker's Brand Personality framework — evaluate sincerity, excitement, competence, sophistication, and ruggedness dimensions.
Logo & Visual Identity Testing
A/B test logo concepts, color palettes, and visual systems. Measures memorability, appeal, and brand fit on 7-point semantic scales.
Brand Value & Price Premium
Van Westendorp pricing model to determine optimal price points and measure brand equity through willingness-to-pay analysis.
Ad Campaign Effectiveness
Pre/post campaign tracking with message association, ad recall, brand linkage, and purchase intent metrics.
Brand Repositioning Validation
Test new brand positioning statements against competitors. Uses perceptual mapping and consideration set analysis.
Cross-Market Brand Health
Multi-market brand health tracker comparing awareness, consideration, preference, and NPS across regions.
Brand Equity Scorecard (Keller)
Full Keller CBBE model assessment — brand salience, performance, imagery, judgments, feelings, and resonance.
End-to-End Journey Mapping
Map awareness → consideration → purchase → onboarding → retention. Identifies pain points and moments of delight at each stage.
Omnichannel Experience Audit
Evaluate consistency across web, mobile, in-store, phone, and social channels. Measures channel switching friction.
Purchase Decision Drivers (MaxDiff)
MaxDiff methodology to rank purchase decision factors — price, quality, reviews, brand, availability, shipping speed.
Post-Purchase NPS + CES
Combined Net Promoter Score and Customer Effort Score within 7 days of delivery to capture early satisfaction signals.
Churn Risk & Retention Study
Identify at-risk customers through usage decline triggers, satisfaction drop-offs, and switching intent analysis.
Customer Support CSAT + FCR
Post-interaction survey measuring CSAT, First Contact Resolution, handle time satisfaction, and resolution quality.
Onboarding Experience Survey
Track first-time user experience from signup to first value moment. Measures time-to-value and activation rate barriers.
TAM/SAM/SOM Market Sizing
Top-down and bottom-up market sizing with growth rate projections. Includes addressable market segmentation.
Competitive Positioning Map
Perceptual mapping on key attributes (price vs quality, innovation vs reliability) against top 5 competitors.
Jobs-to-Be-Done Interview
Christensen's JTBD framework — uncover functional, emotional, and social jobs driving customer behavior.
Conjoint Pricing Analysis
Discrete choice experiment to determine feature trade-offs and optimal pricing. Simulates market share scenarios.
New Market Entry Assessment
PESTEL + Porter's Five Forces analysis through consumer lens. Validates demand, competition, and regulatory barriers.
Concept Screening (Kano)
Kano model questionnaire classifying features into must-be, performance, delighter, indifferent, and reverse categories.
Segmentation & Persona Builder
Behavioral + attitudinal segmentation using cluster analysis inputs. Builds actionable buyer personas with needs mapping.
NPS with Root Cause Analysis
Standard NPS question followed by driver importance-performance gap analysis and open-ended follow-ups for detractors.
Product Feature Satisfaction (RICE)
Rate satisfaction per feature with Reach-Impact-Confidence-Effort prioritization. Identifies high-impact improvement areas.
Retail Store Mystery Shopper
Structured observation checklist for store cleanliness, staff greeting time, product knowledge, and checkout experience.
SUS System Usability Scale
Industry-standard 10-item SUS questionnaire with benchmark scoring. Validated reliability for digital product usability.
Mobile App Store Rating
App Store / Play Store review analysis template. Tracks rating trends, sentiment, and top complaint categories.
SERVQUAL Service Gap Model
22-item SERVQUAL instrument measuring expectations vs perceptions across tangibles, reliability, responsiveness, assurance, empathy.
Quarterly CSAT Tracker
Lightweight quarterly pulse survey with rolling 4-quarter trend view. Benchmarks against industry averages.
Gallup Q12 Employee Engagement
The proven 12-question Gallup engagement instrument measuring workplace basics, management support, teamwork, and growth.
eNPS Employee Net Promoter
Employee NPS with follow-up drivers — measures loyalty, referral intent, and links to retention risk scoring.
360° Leadership Feedback
Multi-rater feedback for managers covering communication, decision-making, delegation, and people development.
L&D Training Impact (Kirkpatrick)
Kirkpatrick 4-level evaluation — reaction, learning, behavior change, and business results from training programs.
DEI Workplace Climate
Diversity, equity & inclusion assessment measuring belonging, fairness, representation, and psychological safety.
Structured Exit Interview
Confidential departure survey covering manager relationship, compensation, career growth, culture, and retention what-ifs.
HCAHPS Hospital Survey
Based on the CMS Hospital CAHPS instrument — communication with nurses/doctors, responsiveness, pain management, discharge info.
Morisky Medication Adherence
MMAS-8 validated scale for medication compliance — identifies forgetfulness, carelessness, and intentional non-adherence.
Telehealth Satisfaction (TSQM)
Telehealth Satisfaction Questionnaire measuring access quality, communication, technology ease, and overall care rating.
PHQ-9 + GAD-7 Wellness Screen
Validated Patient Health Questionnaire (PHQ-9) for depression and Generalized Anxiety Disorder (GAD-7) screening.
Clinician Burnout (Maslach)
Maslach Burnout Inventory — emotional exhaustion, depersonalization, and personal accomplishment subscales for healthcare staff.
NSS National Student Survey
Based on the UK NSS framework — teaching quality, assessment feedback, academic support, learning community, and overall satisfaction.
Course & Instructor Evaluation
End-of-term evaluation covering syllabus clarity, teaching effectiveness, assessment fairness, and learning outcomes achieved.
Teaching Observation Rubric
Danielson Framework-aligned classroom observation — planning, instruction, environment, and professional responsibilities.
School Safety & Climate
Measures perceived safety, bullying prevalence, teacher-student trust, parental involvement, and belonging.
LMS User Experience (SUS+)
Learning Management System usability with SUS core + content quality, interaction design, and mobile accessibility modules.
Retail Banking Experience
Branch and digital banking satisfaction — account opening, transaction ease, advisor quality, fee transparency, and app rating.
Credit Card Value Perception
Cardholder satisfaction with rewards redemption, annual fee value, dispute resolution, and digital wallet integration.
Investor Risk Tolerance (FinaMetrica)
Psychometric risk profiling — loss aversion, investment knowledge, time horizon, and emotional response to market volatility.
Insurance Coverage Gap Analysis
Identifies underinsured areas across life, health, property, and liability. Maps current coverage vs recommended levels.
SaaS Product Usability (UMUX-LITE)
UMUX-LITE 2-item core + usefulness/ease benchmarking. Lightweight alternative to full SUS for agile sprint feedback.
Bug Impact Severity Assessment
User-reported bug classification — frequency, workflow blockage, data loss risk, and workaround availability.
Beta Program Feedback (HEART)
Google HEART framework — Happiness, Engagement, Adoption, Retention, and Task success metrics for beta releases.
API/SDK Developer Satisfaction
Developer experience survey — docs quality, SDK reliability, error message clarity, support response time, and integration effort.
E-commerce UX Benchmark
Task-based usability testing for product search, filtering, PDP, cart, and checkout. Includes SUPR-Q overall score.
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